IMC and more

I really want to get into blogging again but been way too busy to update. With IMC projects - interactive, package, ads, POP etc etc - and with the annual report, I've been busying myself with design. Not to mention, I have a corporate identity manual to design for my healthy energy drink brand to work on as well. Flash class has been a mish mash of stupidness but we won't get into that.

Good news though! Our package design has finally been approved! I'm excited!
For the past 4 weeks, my group has been giving our prof a new concept and design each week and each week it kept getting rejected.
So with this new design approved, we can finally move on to the rest of our connecting projects for this package - web design, interface design (prob for the iphone app), social media, consumer & retails ads and finally our presentation. We have about a month to get everything done. This is where me and C work on the ads and J work on the interactive part. Time to hype it up! We have such a unique brand that we can seriously take all our toy to the next level.
On that note, I'm very happy with my group. I think we work very well together and all have a passion for design. A couple of our guys have even ignored their AR (because they've been illustrating our package since we started) to work on this package. I'm very proud of them and being the self-proclaimed group leader (aka the person who organizes and forces people to be on our deadlines), I think we work very well as a group. S & M, they've been incredible with the illustrations. Their talent has been a marvel to all of us! J has been managing all of our production and will be working on our interactive part. C's really good at photocopying (lol kidding) no, her feedback on everything has been essential. I'm looking forward to working with her in our ads which will be type based (but we'll see!).

I guess onto another note: My annual report for Adidas has been going very well as well! As of right now, I've already finished up finessing type and spatial relationships. Now, I'm currently working on the spreads that celebrate the brand, the cover, front cover, back cover and inside back cover. The most important spreads! Hopefully it all turns out well because I think this will be an important piece in my portfolio.
Another project I've been very excited to work on is my corporate manual for my logo/signature I've designed. I'm extremely happy with the outcome of my signature/logo for the brand elan (an healthy energy drink, targetted for the sophisticated crowd). Initially, we had to go into groups and all think of names for this new brand. I didn't quite want it to be named elan but meh. Out of all the brands i've seen for elan, I think mine is the most effective with a high concentration on abstract conceptual thinking. (I got that A+ for a reason, right!?! lol) I thought that corporate design would be weakness, just like illustrating, but I guess not.

Anyhow, I think that's it. I really want to post up my work but don't think I'll be doing it until the semester is done (hopefully if I don't get too busy with ft work and laziness).